Hi, I'm Carmen
The Email Queen -
Email Marketing Strategist & Educator
I'm an Email Specialist with over 7 years experience helping brands turn their email strategies into powerful results.
I’ve worked across small start-ups to multi-figure global brands, from fashion, beauty, lifestyle and more. After years of testing, strategising and optimising, I’ve learned one simple truth: the foundations of great email marketing never change, no matter the business size or budget.
Now, I help small to medium sized businesses unlock the power of email through 1:1 coaching, courses and personalised services.
Whether you need automations that run on autopilot, a strategy that converts, or just someone to take email off your to-do list - I’m here to make every send count (and make your life a whole lot easier).
My Story
After graduating with a degree in Marketing, I jumped straight into the world of email, and I’ve been hooked ever since. I love the mix of creativity, using data to draw real insights and using human psychology to drive strategy.
Over the last 7 years, I’ve helped brands of all sizes build smarter email strategies, manage complex automations and grow through customer retention and loyalty. But what I started to notice was that no matter how big or small the business, the foundations were always the same - and when you’ve got the right expert in your corner, the results can be phenomenal.
That’s when it clicked.
My family came to the UK with nothing and built small businesses from scratch. I saw firsthand how hard they worked - the long hours, the constant juggling and how overwhelming it can be trying to do it all yourself. That’s why I do what I do now.
I want to help people like them - the founders wearing ten hats. The
one-person marketing teams doing it all, the small to medium sized business owners who just need a simple, smart way to make email work for them and systems they could set and forget.
Because email doesn’t have to be complicated and you don’t have to do it alone.
Through my courses, 1:1 coaching and hands on support, I help you create emails that don’t just look good - they convert. Using tried and tested strategies, I take the guesswork out of email, increase sales and save you time.
Frequently Asked Questions
What type of services do you offer?
I offer a range of services, from 1:1 coaching, done-for-you plug and play templates, courses, supporting with strategy, email audits and more.
The full list of my services can be found here.
What type of businesses do you work with?
Most of my clients are direct to consumer e-commerce brands because email is such a powerful sales channel for them. But the principles I teach - building relationships, automating smartly and sending emails that sell work for many types of businesses. If you’ve got an audience and want to drive more sales, email can help.
How can I contact you for more information / What service is right for me?
You can easily get in touch with me on the 'Contact' page and fill out the contact form. I also offer a free 15 minute discovery call that you can book on the page and I'll help you determine the best approach based on your goals, budget and timeline.
What makes you different from an agency?
Agencies can be expensive, overwhelming and full of jargon. I keep things simple. You get clear strategies, plug-and-play tools and personal coaching without the fluff (or big agency price tag). I’m here to save you time, grow your revenue and make email feel easy.
Do you work with businesses outside the UK?
Yes! I work with clients worldwide. I have experience with international email marketing regulations and best practices.
How can I get started?
Getting started is simple. If you’re after a digital product, you can purchase it directly on the courses page and it’ll land in your inbox straight away. If you’re interested in 1:1 coaching, just fill in the contact form or book a free discovery call.
If you're looking for a different service, you can enquire on the page.